We aspire to create the ripples of excellence that produce lasting results. 

BRIEF Academy works with many renowned solution focused practitioners around the world who are pioneers in the development of solution focused ideas as they are applied in the corporate setting.  Our works are guided by intellectual heritage. Some of our partners and advisors include Dr Peter Szabo, Master Certified Coach and Doctor of Law from Solutionsurfers, Switzerland, Dr Ben Furman, an internationally renowned expert in the field of solution focused psychotherapy, coaching and organizational development and Haesun Moon, Director of Coaching at the University of Toronto.

We use best-in-class materials provided by experts like Marcus Buckingham (e.g. Strengths Essentials) and Dr David Cooperrider (e.g. Appreciative Inquiry). Also, we are a strategic partner of Solutionsurfers, Switzerland and we jointly offer the BRIEF Coach Training in Asia as an ICF ACTP Program. We also embrace the Higher Ground Leadership CASTLE principles by Dr Lance Secretan.



Simon Lee

Managing Partner & Accredited Master Executive Coach

Simon Lee is Managing Partner and Master Executive Coach of BRIEF Academy.  He is one of Asia’s pioneer executive coaches specializing in Higher Ground Leadership and Solution Focused Brief Coaching. He has over 25 years of business management experience and works with organizations to provide innovative solutions that illuminate the strengths of leaders to propel positive change.

Simon has presented internationally and across many cultures having done work in Japan, China, Egypt, Canada and across all Asian countries.  He has trained more than 10,000 managers and senior leaders on strength-based approaches and is a Mentor Coach to aspiring internal Corporate Coaches.  

Simon is the first Accredited Master Executive Coach in Asia and is credentialed by the Association for Coaching, UK, the Canadian Council of Professional Certification and the International Coach Federation, USA.  He is also Certified Coach in Stakeholder Centered Coaching by Marshall Goldsmith and a Certified Higher Ground Leadership Coach.


Edwin Tan

Managing Partner & Certified Solution Focused Therapist

Edwin Tan (MSSc, CSFT, ACTA) is Managing Partner of Brief Academy. He has over 20 years of experience working with families, couples, and adolescents. He is a passionate and dynamic trainer whose expertise ranges from conducting professional courses to personal development programmes for adult learners. He has taught a wide range of courses at government and private organisations, primary, secondary and tertiary institutions.

Edwin uses metaphors and stories extensively to make his workshops interesting and practical for his clients. He is often described as an enthusiastic facilitator and many participants have found his workshops to be interesting and fun. He is appointed as a Registered Supervisor of the Certified Solution Focused Therapist Program and Associate Examiner for the Canadian Council of Professional Certification (CCPC Global).


Lily Koh

Professional Executive Coach

Lily Koh is a Certified Solution-Focused Coach and a Certified Image Professional, specialising in leadership presence, business etiquette and emotional intelligence.    With over 20 years of experience in the corporate world and as an executive coach and facilitator, she has helped many Asian leaders strengthen their gravitas for greater impact and gain an advantage in business/career prospects. Lily has an innate ability to connect and enhance clients’ self-awareness.  She works with them in assessing their individual strengths, emotional intelligence and identifying performance opportunities to achieve leadership effectiveness and team goals.

Corporate clients include HSBC, UBS Bank, CIMB, IE Singapore, Khoo Teck Puat Hospital, Daimler, Agilent Technologies, etc.  She has also trained regionally in Hong Kong, Vietnam, Indonesia, Malaysia, Philippines and China.

Having lived and worked in many countries, including the Philippines, Hong Kong, United States and China, she brings along a wealth of experience from all over the world.  


LX Tan

Professional Executive Coach

LX Tan is a Professional Executive Coach with more than 15 years of people development experience ranging from designing and implementing learning workshops and programs to providing leadership coaching.  LX advocates the importance of skills development to increase leadership effectiveness.

His experience spans across industries in Information Technology, Military, Education, Manufacturing, FMCG and Professional Services. Some of his previous leadership roles includes: Head of Learning Solutions (APAC South) for Harvard Business Publishing, Corporate Learning and Head of Talent Development for 3M Singapore.

LX graduated with a Master’s in Education (Leadership & Management), He is also a certified:

  • Coach (PCC) with ICF (International Coach Federation)

  • Solution Focused Coach with CCPC Global (Canadian Council of Professional Certification)

  • Career Development Facilitator with CSI (Career Systems International)

  • PDI Ninth House Development Feedback Coach

  • DISC Consultant with IML (Institute of Motivational Living)

  • Facilitator for DDI (Development Dimensions International) programs

  • Practitioner in Action Reviewing by Roger Greenaway

  • Trainer and Assessor by WDA (Workforce Development Agency)


Mong Lan Ee

Professional Executive Coach

Mong Lan is a Professional Certified Coach (ICF) and a Certified Solution-Focused Coach registered with Canadian Council of Professional Certification (CCPC Global). She is the first Accredited Trainer for Resilience Doughnut® registered with Lyn Worsley (Australia) in Malaysia. She is also the appointed Chinese Program Director and Faculty Member of the Canadian Centre for BRIEF Coaching.  

Mong Lan is actively involved in training and consulting for over 20 years. Her recent coaching assignments include executive coaching for senior leaders and owners of Small and Medium Enterprises, team coaching for senior management, and customised team training and coaching program for top management teams to cultivate coaching culture.  

Mong Lan has developed a strength-based intervention that combines team coaching and experiential training methodology to assist organizations shaping their culture towards Strength-based Organisations.  Some of the recent success stories of this intervention are:

  • A year-long Leadership Coaching Program for a Process Control Instrumentation and System Integration company, which had resulted in 87% employees’ engagement.

  • A 1-year Sales Talent Development and Coaching Program for a Beauty and Personal Care company, which had resulted in 70% sales revenue increment.


Kevin Wong

Professional Executive Coach

Kevin is an award-winning L&D practitioner who has more than 19 years of experience in leadership development, training and coaching. Kevin is a sought after corporate trainer, conference speaker, and peak performance coach. His vast corporate experience has seen him holding a senior role with one of the world’s largest financial institutions. He was the winner of the prestigious Learning & Development Leadership Award at the Global HR Excellence Awards 2012 awarded by World HRD Congress. Recently, he was named as “The 100 Most Influential YOUNG Entrepreneur in 2016” by MATRADE.   


Many fortes that distinguish Kevin from other trainers are his great amount of energy, enthusiasm and passion in life. A dynamic speaker, Kevin knows how to inspire his audience to “take charge of their life” and bring out the magnificent in them. His ability to empower others comes from his expertise in the areas of NLP, Hypnotherapy, Time Line Therapy, Solution Focused Coaching, MBTI, FIRO-B, and EQ. Having completed more than 800 coaching hours, he is now a Professional Certified Coach (PCC) recognized by International Coach Federation.



Sunil Hasmukharay

Professional Executive Coach

Sunil Hasmukharay is a highly regarded international speaker since his tender age of 17, an Executive Leadership Coach, Facilitator & Strategic Consultant. He brings with him more than a decade long corporate experience from PETRONAS as well as 16 years of significant leadership roles in local and international arenas. His long history of leading diverse groups globally has led him to becoming a much sought after speaker, coach & facilitator in developing Solution Focused, Strength Driven Leaders.  

In the last 16 years, he has trained, coached and addressed tens of thousands of people from 69 nationalities in more than 18 countries.  His contributions in human capital development has been globally recognized. In 2017, Sunil was awarded the ‘Distinguish Trainer Award’ from Asia Training and Development Excellence Award in Singapore. Recently, he was awarded 100 Top Global Training & Development Minds and 100 Top Global Coaching Leaders at the World HR Congress 2018.





Dr Peter Szabo

Master Certified Coach, ICF

A Master Certified Coach with ICF (USA) and specializes in supporting individuals and organisations who seek sustainable results within a short period of time. He has worked with top leaders and supported change projects for Roche in Basel, Lufthansa Systems in Budapest, Petronas in Kuala Lumpur, SAP in Heidelberg and for Andritz Hydro in New Dehli. He draws on more than 30 years of experience as leader, entrepreneur and coach.

Peter’s passion and expertise lies in successfully detecting and amplifying re-adjustment for sustainable change. He has co-authored the bestselling books “Brief Coaching for Lasting Solutions” and “Coaching plain and simple”. His new book “Less than 0 Seconds” will be out in the second half of 2018. His writings have been translated into 16 languages.

Peter holds keynote speeches and lectures at Conferences and Universities all over the world. At the age of 60 he lives in Basel and Budapest and is a father of three grown-up children.


Haesun Moon

Director of Coaching at University of Toronto

The Founder and Program Director of the Solution Focused Brief Coaching Program at the University of Toronto.  She is a highly sought-after speaker with a naturally engaging personality often appearing on podium at international conferences and symposia where coaching is talked about.

She relentlessly questions and advances coaching as a research-based practice. Her studies in collaborative dialogue and transformative learning contribute to the research and practice of coaching and its pedagogical methods. She resides in Toronto with her family including a lazy but sweet dog, Cookie.


Dr Ben Furman (MD)

Director at Helsinki Brief Therapy Insitute

A well-renowned Psychiatrist, Psychotherapist, author and co-Director of the Helsinki Brief Therapy Institute. He has developed programs like ReTeaming, Twinstar and Kid’s Skills. He hosts his own TV show, teaches, writes and is an internationally acclaimed lecturer, famous for his skills in explaining even complex issues in a fun and popular way.

He has also worked with corporations and businesses and uses the Solution Focused approach in creating and improving the psychological environment of the workplace.


Daniel Meier

Managing-founder and Owner of Solutionsurfers®

He has trained more than 4000 coaches over the last 15 years in the solution-focused coaching method and wrote several books on this topic e.g. “Teamcoaching with the SolutionCircle” – currently translated in Chinese and “Coaching Plain and Simple” (together with Peter Szabó) which has been translated into 14 languages. He is a highly regarded coach for executives and teams and a worldwide facilitator for solutions-focused coach-training programs.



Dr Bo Yon Koh

Vice President at Canadian Centre for Brief Coaching

A passionate Solution Focused Brief Coaching Practitioner and Design Thinking Specialist with nearly 20 years of experience in education and talent development, specializing in learner-centred curriculum and pedagogy. As a former concert artist, Dr Koh believes in creative potential of each and every client, and is passionate about helping clients meet their best self through in-depth reflection and daring applications. Dr Koh’s primary interest lie in maximizing learner potential through various learning designs and methodologies, of which coaching is one of the most effective tools that promote deliberate practice and thinking outside the box.

As a Coach, Dr Koh has worked with clients from various sectors including education, healthcare, non-profit, and public service. Dr Koh’s current role as Vice President of the Canadian Centre for Brief Coaching covers a wide range of responsibilities including Leadership Education through Coaching and Training, Curriculum Design, as well as Project and Talent Management.



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BRIEF Academy is the first coaching company to be certified by the British Institute of Learning and Development (BILD) and has been awarded the BILD Quality Mark.



 We were awarded Best for Leadership Development Services 2017 at the APAC Insider Singapore Business Awards 2017.  Also, BRIEF Academy won Acquisition International (AI) - The Voice of Corporate Finance Magazine's 2016 Executive Coach of the Year Award.  AI's annual awards highlight the amazing work done by firms and individuals whose ceaseless dedication to innovation, customer care and the continued growth and improvement of their businesses has seen them forge ahead of their competitors and raise the bar for performance and results in their industry


Our Solution Focused Leadership Coaching Skills program has been accredited by the Association for Coaching, UK as a Leader as Coach Recognized Course. Also, Our Coach Certification Program has been awarded Accredited Certificate in Coach Training (ACCT) status by AC UK.   


Our coaching programs lead to accreditation by the Canadian Council of Professional Certification (CCPC Global), the International Coach Federation (ICF, USA) and the Association for Coaching (AC UK).


Agro Bank


Alliance Financial Group

AmBank Group


CIMB-Aviva Bank

CSC Malaysia

Digi Telecommunications

Discovery Channel



DSO National Laboratories

Fei Yue Community Services

Great Eastern Life Assurance

GSK Biologicals

HeiTech Padu

Hewlett Packard

ING Insurance Berhad

International Enterprise Singapore

International Medical University

Johnson & Johnson

Khoo Teck Puat Hospital

Kulicke & Soffa

Manjusri Secondary School

Ministry of Defence (Singapore)



Microsoft MSN

National Starch & Chemical

North East CDC



OPUS International


Prudential Assurance

Public Bank

RHB Bank

Sarawak Energy Berhad

Shan You Counselling Centre

Sime Darby - Hertz

Singapore Prisons Service


ST Electronics

Telekom Malaysia

Tenaga Nasional

Tenet Sompo Insurance

University of Malaya

University of Toronto