• BRIEF Academy
  • Our Company


BRIEF Academy was founded with the passion and desire to make the Solution Focused approach and Appreciative Inquiry work for each of our client and to spread the effective use of the Solution Focused and Appreciative Inquiry approach in the Asia Pacific Region.

Our aim is to provide the highest quality leadership development, coaching, training and career services possible that deeply impact individuals, transforms organizations and produces significant and lasting results. We use strength-based approaches to help you and your teams achieve peak performance, improve your level of productivity, with results that positively impact your bottom-line.

What is Solution Focused (SF)

Solution Focused is a future-oriented, goal-directed approach to brief therapy and coaching, developed initially by Insoo Kim Berg, Steve de Shazer and their colleagues and clients in the early 1980s. It is a highly disciplined, pragmatic approach that has become successfully used in divergent fields such as education, social policy and business to support fast and lasting change. This approach involves a dramatic shift of paradigm towards solution-building interventions. The Solution Focused approach stresses the importance of seeing each client as the expert in finding his/her own solution. It brings to the surface and builds on clients' resources and strengths.

What is Appreciative Inquiry (AI)

Appreciative Inquiry is a collaborative, strengths-based approach to both personal and organizational development that is proving to be highly effective in thousands of organizations and communities in more than a hundred countries around the world. It is a way of bringing about change that shares leadership and learning, fully engaging everyone in the organization. This large scale change management process was introduced by David Cooperrider and his associates at the Case Western Reserve University in the mid-eighties. Beyond being a simple organizational development process, Appreciative Inquiry becomes a generative way to energize the creative best in people and their organizations. While positive in focus, the appreciative approach does not avoid problems; rather it re-focuses energy away from ideas of blame and the cause of problems to possibilities and solutions.

SF and AI are uniquely suited to the values, beliefs, and business challenges facing managers and leaders today. It enables you to engage and inspire your highly diverse and dispersed workforce; to involve customers and other stakeholders in the future of your business; to discover and extend your business strengths and strategic advantages.

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